Herein lies the crux of my argument. Gordo writes: 'Constructive criticism is good'. This is true - I've eaten at Etrop and I was not unanimously complimentary about the food. There is certainly room for improvement and I believe Ernst knows this better than anyone. However, I don't believe the review fits into the canon of constructive criticism. How can you write: 'the disaster that came before'; 'smelled of fart'; 'it actually disturbed us'; and term it 'constructive'.
I can't refute that the meal did go 'spectacularly wrong' or that a broccoli jelly 'smelled of fart' (which it very well might have). I know many who've had excellent experiences at Etrop but I'm more than willing to accept that the current menu has some major flaws. What I'm not willing to accept is the heavy-handed manner in which the criticism was delivered. I’m admittedly a neophyte in the food-writing game but one review and one meal should not be the basis for damaging a chef's reputation so. If Gordo has 'high hopes' for Ernst cooking then you'd have to read between the lines with an electron microscope to find them.
What bothers me more about the review is that Ernst is one of the few chefs trying to do something innovative in Manchester, a city that has seemingly devolved into buffets, burger joints, and brasseries. I'm not remotely suggesting this precludes him from criticism but anything positive about the meal was brushed over: in the mallard dish (7/10) 'the ingredients worked well'; the desserts were 'fine' despite the lemon tart scoring 8/10. The whole preamble about The Fat Duck was there to illustrate how far, in Gordo's opinion, Ernst has fallen from that particular tree. The whole piece was so far balanced towards the low points that it will discourage so many from ever trying Ernst's cooking.
So, my question to Mark Garner is this: How is Ernst ever going to ‘get it’ if one of the most influential food critics in Manchester recommends that everyone 'stick to the steak and chips'? That would render all Ernst's efforts useless. Surely, more 'constructive' advice would be to recommend trying the 'Chef's Menu' - for how indeed is Ernst going to improve on and adjust his cooking style if the customers don't exist to give him feedback?
So, my question to Mark Garner is this: How is Ernst ever going to ‘get it’ if one of the most influential food critics in Manchester recommends that everyone 'stick to the steak and chips'? That would render all Ernst's efforts useless. Surely, more 'constructive' advice would be to recommend trying the 'Chef's Menu' - for how indeed is Ernst going to improve on and adjust his cooking style if the customers don't exist to give him feedback?
I understand that Mark Garner and Manchester Confidential do not want to endorse a meal, especially one with a high price-tag, that might end up disappointing a large section of their readers. However, sometimes I wonder if the motives are less than altruistic.‘Gordo will return in the next three months. He sincerely hopes Ernst takes the criticism in the right way.’ Read: ‘Gordo sincerely hopes Ernst starts cooking exactly the kind of food Gordo wants to eat or Gordo will write another scathing review'.
The most irksome comment was not in the review itself but from a user called Big Ears who, to paraphrase, wrote that we don’t want or need Ernst's type of cooking in Manchester. It is the most galling thing when someone proclaims to speak for Mancunians in this matter - there are those, myself included, who certainly do want this kind of thing!
Without encouragement the fine-dining scene in Manchester will never grow and we'll always have to go further afield to find a meal that will challenge our expectations or a chef who will inspire us with his creativity.
Thus I implore you to visit Etrop Grange and try Ernst's more adventurous dishes; and I hope Mark Garner will take this piece not as a personal attack but in the spirit of 'constructive' criticism.
Thus I implore you to visit Etrop Grange and try Ernst's more adventurous dishes; and I hope Mark Garner will take this piece not as a personal attack but in the spirit of 'constructive' criticism.
Anyone with half a brain knows that 'Gordo' is a complete nobody with a filthy habit of self promotion.
ReplyDeleteHis loathsome writing is provocative and incorrect, how else can he get a following.
I saw him a few years back introducing Anthony Bourdain at the Lowery, he was cringe-worthy and egotistical, his blatant desire for fame and recognition with zero talent is all too obvious.
He gives the Northern culinary scene a bad & amatuer-ish name, in London this man is laughed at-he would never be considered any more than trip advisor critic down here.
He should stick to that.
Ernst, let the feet do the talking, don't be his publicity weapon.
I'm guessing you're not starting his fan club any time soon!
DeleteI was going to comment to say pretty much exactly that. Everyone I speak to thinks the same of this self-centered waste of space. Trip Advisor is a much safer source of independant review than MC. Ignorance is all Mr G deserves.
DeleteHi Jamie and Anna. You make some great points about food writing here, however I was at this meal and I do think that Mark Garner tried to make the best of a bad job with that review. Sure, his writing style is controversial and not to everyone's taste but i was at the meal in question and It was hard to enjoy, despite aspects showing technical and imaginative flair. Unfortunately, when journalists pay to review a meal, they can seldom afford to go back twice - and this is true of national food critics too.
ReplyDeleteThanks Ruth.
DeleteThe 'one meal' remark wasn't to suggest that a review must be based on more than one visit, rather a comment on the influence of a bad review of one meal when written by someone as widely read as Gordo, a criticism of those who are prepared to write somewhere off after reading one bad review.
I'm sorry to hear that you didn't enjoy your experience at Etrop, as some of the courses we had when we visited were not only imaginative but - more importantly - tasted bloody lovely!
Further reading here: Does Manchester Need Modernist Cuisine?
ReplyDeletehttp://www.bacononthebeech.com/2013/02/does-manchester-need-modernist-cuisine.html
Oh to live in San Sebastian...
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